Togal vs Kreo.
Both run in a browser, both put AI on a floor plan, and both bill per seat by the year. The difference is what happens after the quantities exist: Togal hands them to you, Kreo keeps going into a priced estimate. That one split decides most purchases.
Togal vs Kreo: which one should you buy?
Togal.AI is an AI takeoff tool priced at $299 per user per month, billed annually ($3,588 a year), and it stops at quantities. Kreo is a takeoff plus estimating platform at $100, $175 or $250 per user per month, billed annually, with AI takeoff starting on the $175 Pro plan ($2,100 a year). Pick Togal if you want unlimited AI takeoffs on architectural plans and already price in your own system; pick Kreo if you want the measured quantities and the priced estimate in one seat that costs less.
Searches for "Togal or Kreo" usually come from a small estimating team that has decided to stop tracing rooms by hand and has narrowed the field to the two browser tools with a public price. That is a sensible shortlist. Neither needs an install, both work on a Mac, and neither makes you sit through a sales cycle just to learn the number.
They are still different products. Togal, built in Miami, sells one thing: fast AI-assisted quantities, mostly for general contractors and interior trades. Kreo, built in the UK, sells a measuring tool with an estimate attached, and its natural audience is quantity surveyors and cost estimators. Everything below follows from that.
Pricing reviewed 13 November 2026, based on public documentation as of November 2026. Togal.AI and Kreo are trademarks of their owners; this is an independent comparison published by Pilars.
Togal and Kreo side by side
| Togal.AI | Kreo | |
|---|---|---|
| What it is | AI-assisted takeoff only. No estimating database | 2D takeoff plus estimating, with live-linked estimates and a cost database |
| Who reads the drawings | The AI makes a first pass (detect, measure, count); the estimator checks and cleans up | On Pro and above the AI makes a first pass; on Essential the estimator measures by hand |
| Platform | Browser | Browser |
| Pricing model | Per user, billed yearly | Per user, billed yearly, no monthly billing |
| Public price | Growth $299 per user per month. Business (4 or more users) is a custom quote | Essential $100, Pro $175, Business $250 per user per month (Business includes 5 seats). Enterprise custom |
| AI included at entry price | Yes. Unlimited automated takeoffs, chat prompts and image or symbol searches | No. Essential has no AI; AI takeoff starts on Pro |
| Trial | None listed on the pricing page; the "Try Now" button books a demo | 7-day free trial and a 7-day money-back guarantee |
| Best for | GCs and interior or architectural trades that only need quantities, and lots of them | Quantity surveyors, cost estimators and small teams that want takeoff and estimate together |
The difference between Togal and Kreo, in one sentence each
Togal is a quantities machine. You load the plans, the AI detects and measures spaces and counts items, and you can search the set by image, symbol or a typed question. There is drawing comparison for addenda. What Togal does not have is a place to put a unit cost. The numbers leave as an export and get priced in Excel or in whatever estimating system you already run. For a GC precon team that has a cost history in its own workbook, that is exactly the right amount of software.
Kreo is a measure-and-price workspace. The takeoff feeds an estimate that stays linked to the measurement, so when a wall length changes the line item moves with it. On Pro you get AI takeoff for rooms, walls, doors and windows, automatic symbol counting, AI scale detection, batch AI takeoff across sheets and an assistant called Caddie. There is also an API and an Excel add-in. A cost consultant who has to issue a priced bill of quantities can finish the job without leaving the tab.
What the seats cost: one, three and five estimators
Both vendors bill annually, so a monthly figure is really a yearly commitment. Here is the arithmetic from the public price pages.
| Team | Togal Growth | Kreo with AI | Kreo without AI |
|---|---|---|---|
| 1 estimator | $3,588 per year | Pro: $2,100 per year | Essential: $1,200 per year |
| 3 estimators | $10,764 per year | Pro: $6,300 per year | Essential: $3,600 per year |
| 5 estimators | Business plan, custom quote | Business: $15,000 per year (5 seats included) | Essential: $6,000 per year |
Two things stand out. At one to four seats, Kreo Pro is $1,488 a year cheaper per estimator than Togal, and it includes the estimating side. At five seats the picture flips: Kreo moves you to Business at $250 per user per month, which is $3,000 per seat per year, while Togal stops publishing a number and offers quantity discounts through sales. A five-person team should get the Togal quote before assuming Kreo is the cheaper option.
The trap on the Kreo side is the $100 Essential plan. It is the price that shows up in search results, and it has no AI in it. If AI takeoff is the reason you are shopping, the honest Kreo number is $175.
Where each AI does well, and where reviewers push back
Togal lists general contractors, painting, drywall, framing, flooring, glazing, doors and hardware, and electrical as its markets. The common thread is the floor plan: rooms, walls and finishes are where area-and-perimeter detection pays back fastest. Third-party listings report a G2 rating of 4.8 out of 5 from about 60 reviews, which is strong for a young category. The same reviews mention manual clean-up of AI results, rework when exporting to Excel, slowdowns at busy times and weaker results on civil and sitework sheets.
Kreo covers similar ground on the architectural side and adds symbol counting. Capterra reviewers say the Auto Measure output can come back messy, that organising it can take as long as measuring by hand on a bad sheet, and that results are best on vector drawings and modern floor plans. If your typical bid set is a scanned 1980s renovation package, test that exact set during the 7-day trial before committing to a year.
Best for: the verdict
Togal is the better pick if
- You are a GC or an interior trade and the bottleneck is square footage and wall length across many bids
- Your pricing already lives in a workbook or estimating system you trust
- You want unlimited AI runs on a flat seat price, with no tier where the AI is switched off
- You need outside collaborators to see the takeoff without buying them an account
Kreo is the better pick if
- You are a quantity surveyor or cost estimator and the deliverable is a priced estimate, not a quantity sheet
- You have one to four seats and the $1,488 per seat difference matters
- You work in pounds or euros (Kreo publishes GBP pricing at 80, 125 and 210 per user per month)
- You want to try before paying, since Kreo has a 7-day trial and Togal starts with a demo
If you are still split, decide on the output. A Togal purchase is justified by volume of takeoffs. A Kreo purchase is justified by finishing estimates in one place.
If you would rather not click at all
Togal and Kreo are both AI-assisted: the software proposes, and a person on a paid seat drives the tool through the first pass. Pilars runs that first pass by itself. You upload the plan set and the spec book, and in minutes the software has read every sheet together, resolved schedules and cross-sheet references, counted and measured, and returned confidence-scored quantities tied to the sheet they came from.
Automated does not mean locked. The estimator can open any detection and change it: reclassify a wall type, add or remove a device, move a boundary, correct a quantity. The totals update, and the estimator has the final say.
Three differences matter against these two tools. Coverage: Pilars takes off 19 trades from one upload, including electrical, plumbing, HVAC and fire protection, where Togal is architectural-first (spaces and areas). Price: $300 per user per month, where a user is one estimator on one trade with unlimited takeoffs, and you can pay month to month. That is level with Togal's $299, which is billed annually, and well above Kreo Pro at $175. Over a year one Pilars user is $3,600, against $3,588 for a Togal seat and $2,100 for Kreo Pro, and a contractor who wants two trades needs two users at $600 a month. Kreo is the cheaper seat, so the reason to pay more is that the software does the first pass instead of the estimator.
Accuracy: on one published test, counting duplex receptacles on a real power plan, Pilars scored 97.5%, Togal 84% and Kreo 82%. That is a single sheet type and Pilars ran the test, so read the method on the benchmark page and then run your own set through the demo. Fuller write-ups are at Pilars vs Togal and Pilars vs Kreo.
Questions estimators actually ask
Is Togal or Kreo better for AI takeoff?
Togal is the better fit when you only need quantities from architectural plans and want unlimited AI takeoffs on one flat seat price of $299 per user per month. Kreo is the better fit when you want AI takeoff and a linked, priced estimate in the same tool, starting at $175 per user per month on the Pro plan.
Which is cheaper for a three-estimator shop, Togal or Kreo?
Kreo is cheaper for three estimators. Three Kreo Pro seats with AI cost $6,300 a year, while three Togal Growth seats cost $10,764 a year, both billed annually based on public pricing reviewed in November 2026.
What is the main difference between Togal and Kreo?
Togal is takeoff only and has no estimating database, so quantities are exported and priced elsewhere. Kreo combines 2D takeoff with estimating, so measured quantities feed a live-linked estimate and cost database inside the same product.
Does the cheapest Kreo plan include AI takeoff?
No. Kreo Essential at $100 per user per month has no AI. Kreo AI takeoff, auto symbol count and AI scale detection start on the Pro plan at $175 per user per month, billed annually.
Do Togal and Kreo have free trials?
Kreo offers a 7-day free trial and a 7-day money-back guarantee. Togal does not list a free trial on its pricing page as of November 2026, and its Try Now button leads to a demo booking, so check current terms with Togal.
Do Togal and Kreo work on a Mac?
Yes. Togal and Kreo are both browser-based, so they run on macOS without Parallels or a Windows machine.
Is there an alternative to Togal and Kreo that runs the takeoff automatically?
Pilars reads the plan set and spec book automatically in minutes across 19 trades, and the estimator can edit any detection. Pilars costs $300 per user per month for one trade with unlimited takeoffs, billed monthly or annually, which is about the same as Togal and more than Kreo Pro at $175. On one published duplex receptacle test Pilars scored 97.5% against 84% for Togal and 82% for Kreo.